In 2002, Sarah Gjosund was serving on the board of the Calgary Area Dressage Association (CA/ADA) as the newsletter editor. At the time she was working at The Document Company Xerox in their Graphic Arts division.
As an additional benefit to the CA/ADA members Sarah suggested to the board that they publish a trainers and stables directory... and they agreed.
In only three months, hundreds of hours and attracting countless advertisers Sarah was able to produce a full colour directory that went free of charge to the dressage associations' 180 members.
The 2002/2003 Calgary and Area Dressage Directory was a hit and Sarah was hooked!
It wasn't until October of 2003 that Sarah decided to leave the corporate world and embark on a journey to start her own company, Mad Molly Marketing.
 
Sarah then decided to publish three more directory's for the Alberta Horse Industry; the 2004 Alberta Dressage Directory, the 2004 Alberta Eventing Directory and the 2004 Hunter/Jumper Directory.
Unfortunately, the Hunter/Jumper directory has yet to be published although we are hoping to have it printed and ready for sale by Fall '05. There are still copies of the eventing and dressage directories available if you would like one please contact us.
Since it's inception Mad Molly Marketing has published four Alberta Directories and has expanded to offer a full suite of marketing services the most popular of which is web design.
You may have seen Mad Molly Marketing out supporting local dressage shows or at equine events around Alberta. many of you have stopped by our booth each year at the Spruce Meadows Masters which we appreciate.
Sarah would like to thank all of the wonderful people she has met and worked with over the years, without them there wouldn't be a Mad Molly Marketing!
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